By Tiffany Contreras
Description: This is a black and white flier, promoting a graduate leadership conference with the Vouant Company. Graduating seniors have the opportunity to meet with executives of Vouant.
Process (Programs, Tools, Skills): I began this flier by sketching four different layout possibilities and chose one of them to input into Adobe InDesign to create the final flier. I used the photo that was provided to me to align with the text in the body copy, which was also provided to me; I made sure to keep the two aligned. I emphasized the leadership conference in the title so that graduates will know what the conference is about just by a simple glance, which would get them interested in reading the text. I used boxes in the background of the title to give contrast and attraction to the audience. I kept white space between the top and the photo and text to keep simplicity, as well as on the bottom between the logo, the black box with text, and the photo and text. I kept the logo – which was provided to me – small so that it wouldn’t distract the audience from seeing the title, the image and reading the body copy. My goal was to keep every aspect in alignment, proximity, and unity. This results in a simple, yet attention-grabbing flier.
Message: My goal is to grab the attention of gradating seniors who are interested in leadership roles in their futures and to encourage them to attend this conference so they’ll have a head start on what to do and what to expect in the coming months of their lives.
Audience: Graduating seniors and recent graduates who are interested in leadership that will help them in their futures.
Top Thing Learned: I learned how to contrast the title with boxes and a black background with a white text in bold so that it would be eye-catching and attention-grabbing. I also learned the importance of alignment and repetition. Having all of these qualities in a flier allows for proximity.
Title Font Name & Category: Calibri – Sans-Serif
Copy Font Name & Category: Garamond – Oldstyle typeface
Links to images used in this project:
Photo image: https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-business-rexburg-Idaho_7515-as-Smart-Object-1.jpg
Logo image: https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo1.png