By Tiffany Contreras
Description: This is a full-bleed, color event ad to encourage BYU-Idaho students and their families of all ages to attend a pizza party dinner that the BYU-Idaho Communications Department is holding, to which all proceeds will go. This ad was made in Microsoft Word, with the image scanned from an EPSON scanner.
Process (Programs, Tools, Skills): I began this project by scanning an image of pizza on a plate from a magazine that was promoting the plate with an EPSON scanner. I imported the scanned image into Microsoft Word, made it larger, and turned it a little to the right so that the focus would be on the pizza – rather than on the plate – and still be catchy. I chose two different fonts to make the ad have more of a fun feel to it so that it would grab the audience’s attention as a fun event. I made sure to keep alignment of the words to keep everything organized and unified. When I completed the project, I converted the Microsoft Word document into a PDF, then I used http://pdf2jpg.net to convert the PDF into a JPEG. I used that website to convert the document and the scanned image into a JPEG.
Message: My message is to encourage students and their families of all ages to attend this pizza dinner that is only $5, with all proceeds going to the BYU-Idaho Communications Department so they could invest in more necessities for their division.
Audience: My goal is to reach an audience of all ages. BYU-Idaho students will tell their families about the dinner, and then their families will attend the dinner. Everyone gets in at $5, regardless of age.
Color scheme and color names: I used the Complimentary color scheme, with a secondary color of orange. I used these colors in the title, body copy, and triangles in the border.
Top Thing Learned: I learned many things while doing this project, two of which are scanning and designing in Microsoft Word. I had never scanned an image before this project. I learned about pixels, resolution, and how each of them is vital. I didn’t realize all of the designing effects that Microsoft Word has, so learning about those helped a lot with this project. I learned that designing just takes time, patience, and a creative imagination. I also learned about color schemes. I had heard about color schemes, but never fully understood them. Additionally, I learned about the different categories of color schemes.
Title Font Name & Category: Title: Harrington – Decorative
Copy Font Name & Category: Comic Sans – Sans-serif
Scanned images used, sources, original sizes, location of scanner used: I scanned this image from the January 2014 Real Simple: How to Live the Balanced Life magazine. The image originally was 5″ x 5″. I scanned it at 150 resolution so that it would be larger when I edited it in Microsoft Word. The final scan of the image is 1152″ x 1192″.