Project 5 Logos

By Tiffany Contreras

TiffanyContreras-P5Logos

Description: I made these three logos for Columbia Entertainment. I used the type and illustration styles of logos.

Process (Programs, Tools, Skills): I created these three logos in Adobe Illustrator. I began the first logo by choosing a color scheme, typing and filling the text, then I used the pathfinder and divided the shapes and text. Afterward, I colored each of the shape to flow with my color scheme. I used the curved rectangular tool to create the next two logos. I chose to give a cinematic feel to those logos to relate to the entertainment part of Columbia. I applied contrast to the title of the second logo by capitalizing the letter ‘T’ and making it appear as a TV stand. I made little boxes on the side of the boxes to make it look like a strip of film. I applied a similar theory to the last logo, as well.

Message: The message that I’m trying to deliver is to encourage my audience to watch films and feel what the writers intend for them to feel.

Audience: People who are really interested in films and the industry.

Top Thing Learned: I learned a lot in Adobe Illustrator, but the thing that I learned the most is how to adjust shapes, move them from front to back and back to front, and separate letters to fill space.

Three Color Scheme and Color Names:
First logo: Monochromatic – Red
Second logo: Complementary – Orange
Third logo: Big Split Complementary – Brick

Three sets of Title / Body Font Names & Categories: For all logos: Times New Roman – Old Style typeface

Votes on favorite logo:

Top Logo = _7_; Middle Logo = _6_; Bottom Logo = _4_;

  1. My favorite logo is __the top logo_____.

4 thoughts on “Project 5 Logos

  1. Hey Tiffany, I love these logos they’re great!! My favorite is the second one because I really like how the writing is in part of a film strip and the T being portrayed as a stand is really great. Overall I think your logos have great flow and look very professional. If I were a film director I would totally want to work with this entertainment company!
    I also like the similarities between yours and Nicolette’s, you can check it out at:
    http://nicoletteecomm.wordpress.com/2014/11/01/project-5-logos/

    Like

  2. Tiffany, great job on your logos! I think that you did a nice job of making your logos easy to read and still having a clear representation of the logo. I think that my favorite logo of yours is the top logo as well. I think that your color schemes are very well done. They are not too much and provide a nice simplistic design. I can really tell that you put a lot of effort in your designs. Here is a linkback! http://shaylenesorrow.wordpress.com/2014/11/01/project-5-logos/

    Like

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