By Tiffany Contreras
Description: I made these three logos for Columbia Entertainment. I used the type and illustration styles of logos.
Process (Programs, Tools, Skills): I created these three logos in Adobe Illustrator. I began the first logo by choosing a color scheme, typing and filling the text, then I used the pathfinder and divided the shapes and text. Afterward, I colored each of the shape to flow with my color scheme. I used the curved rectangular tool to create the next two logos. I chose to give a cinematic feel to those logos to relate to the entertainment part of Columbia. I applied contrast to the title of the second logo by capitalizing the letter ‘T’ and making it appear as a TV stand. I made little boxes on the side of the boxes to make it look like a strip of film. I applied a similar theory to the last logo, as well.
Message: The message that I’m trying to deliver is to encourage my audience to watch films and feel what the writers intend for them to feel.
Audience: People who are really interested in films and the industry.
Top Thing Learned: I learned a lot in Adobe Illustrator, but the thing that I learned the most is how to adjust shapes, move them from front to back and back to front, and separate letters to fill space.
Three Color Scheme and Color Names:
First logo: Monochromatic – Red
Second logo: Complementary – Orange
Third logo: Big Split Complementary – Brick
Three sets of Title / Body Font Names & Categories: For all logos: Times New Roman – Old Style typeface
Votes on favorite logo:
Top Logo = _7_; Middle Logo = _6_; Bottom Logo = _4_;
- My favorite logo is __the top logo_____.