Description: This is a one-fold brochure with a shorter front than back.
Process (Programs, Tools, Skills): I chose to do my brochure on the School of Musical Performance. I began this project by opening Adobe InDesign and setting my margins to .25 inches. Once I had all of my margins set up properly for trimming and for the inside and outside, I began entering my body copy and photos. I chose photos of microphones, a piano, a violin, guitars, and drums. These instruments are taught at the School of Musical Performance, so I chose to illustrate this on the inside of the brochure, accompanied with copy that explains what each instrumental course will include. Following, I took one of the piano photos and opened it in Adobe Photoshop. I used the “quick selection tool” to cut everything else out of the photo and only keep the piano. I followed this by refining the edges and increasing the level of smooth, feather, and contrast. This gave the photo a smoother, brighter, and more natural appeal. When I finished that I placed the new version of the piano into InDesign and applied text wrap around the piano. Following, I chose to do my title in Illustrator, as well. This allowed me to space out the words” School of” and “Performance,” and use a different font for “Musical” and make it larger than the rest of the text. This gives contrast to the title, showing the audience which word is most important and purposeful. When I finished all of that, I added the same photo from the back and front onto the side, where the “Vocals, piano, violin, guitars and drums” text is placed. I made the photo look like a continuation of the front.
Programs/Tools Used: Adobe InDesign; Adobe Illustrator; Adobe Photoshop
Message: My message is to tell my audience about this music school and all that it offers. It is a way for them to expand their knowledge that they’ve already obtained and improve it by taking courses taught by industry professionals.
Audience: People who want to learn more about music and performing.
Top Thing Learned: The top thing I learned is how to align everything in your text and within your margins so that the fold will work properly and accurately without mistakes.
Color scheme and color names: Big Split Complementary – Brick
Title Font Name & Category: New Berolina MT – Script; Baker Signet BT – combination of Oldstyle and Sans-serif
Copy Font Name & Category: Baker Signet BT – combination of Oldstyle and Sans-serif
Word Count of copy: 446 words
Thumbnails of Images used:
Sources (Links to images on original websites)